Creative marketing ideas for home-focused companies
The home improvement industry is booming. With more people investing in their living spaces than ever before, companies specialising in bathrooms, kitchens, and interior design face both an exciting opportunity and a fierce challenge: how do you stand out in a crowded...
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Crisis Comms & Media Monitoring
How brands can maintain trust and credibility during an online crisis
Brand reputation crises once moved slowly enough for companies to contain public criticism before it reached wider audiences. Traditional media cycles created delays between an incident, public reaction, and large-scale coverage. Today, digital platforms operate very...
Using AI to monitor reputation risks in high-stakes industries
Reputation risk isn't abstract. It's the gut punch that hits when a headline breaks, when a thread goes viral, or when a regulator posts an enforcement action. In finance, healthcare, tech, and other high-stakes industries, the window between a small spark and a...
The rise of AI-powered media monitoring: How PR teams turn data into strategic insights
The media landscape has evolved rapidly as digital platforms, social networks, and online publications continue to expand the speed and scale of information sharing. In the past, media monitoring mainly focused on tracking brand mentions across newspapers, television...
PR Tech & AI
Wikipedia now accounts for nearly half of ChatGPT’s top citations—many brands are getting the work catastrophically wrong
There is one fact every CMO should commit to memory in 2026. Wikipedia accounts for 47.9 percent of ChatGPT's top-cited sources for factual queries. For most factual questions about a brand, a founder, a product, or a category, Wikipedia presence is not a factor in...
The AI-to-AI funnel: How to succeed when your pitch is read by an algorithm, not a journalist
Every morning, thousands of public relations professionals click "send" on their carefully crafted media pitches, visualizing a reporter sitting at their desk, sipping coffee, and reading their clever subject line. That visualization is rapidly becoming a relic of the...
The new crisis isn’t a WSJ hit—it’s a ChatGPT answer
A reporter calls. You respond. You negotiate the quote. You hold the line. You survive the cycle. That playbook is forty years old. It is not the crisis we now manage. The new crisis is a wrong, defamatory, or hallucinated answer about your CEO that appears inside...
Content & Media Relations
Press release format breakdown: What journalists want in 2026
The press release format still exists for one reason: journalists need something they can use quickly without having to fix it. That’s it. Not storytelling. Not brand voice. Not a clever narrative arc. Speed and usability win. Every time. In 2026, the gap between a...
What domain names signal to journalists before they ever read your pitch
Picture an editor checking their inbox on a busy Tuesday morning. They have exactly twenty minutes to sift through a mountain of fresh pitches. Two emails catch their eye. The first comes from a generic Gmail address linked to a free, clunky subdomain. The second...
Wikipedia now accounts for nearly half of ChatGPT’s top citations—many brands are getting the work catastrophically wrong
There is one fact every CMO should commit to memory in 2026. Wikipedia accounts for 47.9 percent of ChatGPT's top-cited sources for factual queries. For most factual questions about a brand, a founder, a product, or a category, Wikipedia presence is not a factor in...